I am an NYC-based Product Design Leader. I currently lead design on the Venmo app at PayPal. Previously I led design at Meta, across Facebook, Instagram, and WhatsApp, and consulted for Fortune 500 companies at a Microsoft & Accenture joint venture.
Hi, I’m Eden
Meta Pay Checkout and Rewards
The introduction of rewards through Meta Pay
Healthcare Digital Transformation
Revolutionizing the way employees work
Major Airline Mobile App
Empowering flight attendants and enhancing customer service
Retail Services Ecosystem
Leveraging data to optimize the retail shopping experience across America
Redefining the Grieving Process
Personalizing end-of-life planning
About me
I am a multidisciplinary Design Leader and certified Design Thinking Facilitator with expertise in UX, Product Design, Design Strategy, Visual Design, User Research, and more.
I’ve spent nearly a decade designing complex digital products for the worlds’ most prominent Fortune 500 brands and organizations. I work with cross-functional teams, and study human behavior, to uncover and solve problems at scale, that affect billions of people around the world. I apply my intuitive, empathetic, and creative design skills with my analytical, and strategic business acumen to marry design, business, and technology throughout the entire product design lifecycle.
I strive to “think different” in order to create meaningful experiences that positively impact human behavior and affect positive change in the world.
Clients
I have led digital design on a vast range of products that have contributed millions of dollars to some of the largest Fortune 500 companies.
Expertise
Business Strategy
Having seen the ins and outs of dozens of large businesses and corporations, I offer a strategic business advantage. I focus on the whole ecosystem of an organization to ensure my solutions are always aligned with the business objectives.
Design Management
My background in both UX and Visual Design has given me strong analytical and visual skills. My attention to detail while approaching a problem from a user-centered standpoint allows me to achieve unique and robust digital experiences.
Consulting
As a daily client-facing consultant, I expertly communicate my vision at all levels and effectively collaborate on cross-functional teams to drive success. My vast range of experiences allows me to think quickly and adapt to any situation that comes my way.
Technology
I work closely with cutting-edge, new technology. I can adapt to a technology's framework yet transcend its limitations through creative, clever design. I understand the technical feasibility of my solutions which allows me to work smarter and better.